Thursday, 22 August 2013

HAPPY RELEASE DAY AUSSIES! The Mortal Instruments: City of Bones is out today!

G’day Aussie Shadowhunters,

HAPPY RELEASE DAY!

I just have an important message for you all and just as Jace says “We need you… I need you” well, your help anyway :P 

It is SO important that if you plan on watching the movie multiple times, that you do so THIS WEEK/WEEKEND (Thursday through to Sunday)! Why? Here's why...

Box office performance have and will always been important in the movie world. If ticket sales don’t go gangbusters on opening weekend, the studios consider it a failure and also, those clueless-cynics-who-hate-on-YA-films-for-kicks reviewers sit back and snigger (I’m looking at you LA Times!). 


We don’t want the movie to be pulled from the screens early and we certainly don’t want the studios to stop at City of Ashes if the films don’t perform!

Shadowhunters, you have a lot more power than you might think. Show your support at the box office this weekend by buying your ticket for yourself and go with your family and friends multiple times (especially from today to Sunday)! They’ll enjoy it as much as you will! It’s nothing short of entertaining :P My sister didn’t read the books and she liked it! 


Also, where you can, go all out! Get into Shadowhunter gear, get Rune happy and show off your best Mortal Instruments inspired style and you could win a $500 voucher to spend at The Iconic and Mortal Instruments prizes! You'll find more info here: http://bit.ly/16Ttm6Y.

Be proud Shadowhunters, you’re part of what is and will continue to be a worldwide phenomenon! The mundanes won’t know what hit em :)

Thanks,
Mel :o)

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